28 September 2022, Hong Kong - In celebration of the upcoming winter season, The North Face is releasing the new "Winter Trilogy" series with a SUMMIT SERIES™ layering system that will unleash the unlimited potential within every explorer, echoing the brand’s motto of "Never Stop Exploring".
A jacket can be your best companion on a journey. Providing courage and power, it represents a boundless spirit of exploration - It’s More than a Jacket.
Unleash Your Potential in 3 Steps
Danger is everywhere when faced with extreme weather on tall and snowy mountains. Ever-changing conditions like rain, snowfall, and sudden temperature drops are no match for The North Face’s "Winter Trilogy", which integrates cutting-edge technology and functional design. Combining the new SUMMIT SERIES™ layering system and The North Face's pioneering technology and innovative tailoring, the collection has been tested by professional athletes and on expeditions to provide all-around support and protection for explorers to venture freely between different environments.
"Winter Trilogy" Step 1: Freshness and Comfort
Keeping your body fresh and dry is the first step in avoiding heat loss when exploring the outdoors. The North Face's innovative double-knit DotKnit¹ fabric comes in a special perforated design that can release moisture from sweat generated by movement. The fabric's skin-friendly texture also helps provide ultimate comfort for any outdoor adventures.
"Winter Trilogy" Step 2: Warmth and Flexibility
Your equipment must be adaptive when it comes to unpredictable outdoor environments. Insulation can be created with different layers of clothing, including the revolutionary 50/50 Down², which promotes airflow to minimize moisture build-up and help optimize your body temperature during activity, and the new-generation Ventrix™³ synthetic thermal insulation material that can scientifically help to regulate body temperature with dynamic ventilation. The combination of different materials can improve warmth and flexibility, making every exploration challenge easier to conquer.
"Winter Trilogy" Step 3: Protection and Waterproofness
In face of extreme weather conditions, maintaining body temperature is the biggest challenge for any explorer. The unique filling structure of CLOUDDOWN⁴ helps double warmth retention even when movement is minimal. The North Face's FUTURELIGHT™⁵ material provides excellent waterproof and breathability properties, preventing wind chill from affecting the body temperature, enabling the explorer to venture out fearlessly in the cold.
In addition to a meticulous layering system, The North Face is also launching the new SUMMIT SERIES™ hiking boots to push explorers’ limits even further. The waterproof shell provides complete protection while the low-cut inner boots ensure joint flexibility when climbing. Equipped with rigid carbon fiber outsoles, the boots are also compatible with anti-skid crampons for use in different complex terrains and temperature changes.
The North Face's new SUMMIT SERIES™ layering system will be available at K11 Art Mall The North Face Concept Store starting from 27 Sep. Join The North Face today for an exciting winter adventure!
#Never Stop Exploring #It’s More Than A Jacket
The North Face New Products：
SUMMIT TORRE EGGER FUTURELIGHT
PATROL INFERNO FUTURELIGHT GLOVE
SUMMIT VERBIER FUTURELIGHT JACKET
SUMMIT VERBIER FUTURELIGHT BIB
About The North Face®
Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more information about the brand, please visit https://www.thenorthface.com.hk or contact us directly.
For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.
The North Face Concept Store
Shop G07-10 & G25, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
¹ DotKnit: Innovative double knitted fabric with special perforated design that can maintain body fresh and dry without moisture from sweat generated during activities
² 50/50Down: Revolutionary down separation structure for breathable insulation effect
³ Ventrix™: A new generation of synthetic thermal insulation materials that scientifically help to regulate body temperature and achieve dynamic ventilation
⁴ CloudDown: Innovative irregular down filling structure while providing excellent warmth, storage and stretch recovery
⁵ FUTURELIGHT™: THE NORTH FACE self-developed FUTURELIGHT® technology for excellent waterproof and breathable