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The North Face x UNDERCOVER Introduce: “SOUKUU” an Ode to the Curious Mind and Creative Spirit

Japanese cult label UNDERCOVER comes together with The North Face in a new collection that reimagines fashion forward and highly functional gear.


Hong Kong, 24 October 2023: The North Face is excited to announce their first collection with the streetwear-meets-high fashion brand UNDERCOVER titled "SOUKUU" Esteemed designer Jun Takahashi brings his clean and modern designs to reimagine the classics from The North Face, all available for purchase at 3pm, October 24 2023.

Soukuu embodies a free spirit and an empowering "search of emptiness" that inspired the design elements of this collection. Guided by the quiet confidence of nature, this collaboration was born from the balance of calm and chaos. Soukuu is not just a product. It is a feat of partnership and craftsmanship for— and of —the world as we want it to be.

This collaboration taps into the established roots that UNDERCOVER has in the streetwear space while honing in on The North Face’s peak performance gear in a seamless partnership that evokes sophisticated style and elegant functionality. These pieces also display some of the latest technological innovations from The North Face including Futurefleece™¹, Cloud Down¹, and Dotknit¹, all which hail from the top performance collections of the brand. Pieces in this collection include the essential NUPTSE Down Jacket, 50/50 Mountain Jacket, 50/50 Down Pant, Futurefleece Crew, Futurefleece Pant, and more.

The North Face x UNDERCOVER SOUKUU Collection will launch at The North Face Concept Stores in Hysan Place and K11 Art Mall from 3pm on October 24 exclusively for XPLR Pass members*. The collection is limited and available while stocks last.

To create emptiness.
Finding balance in the face of chaos.


#TheNorthFacexUndercover
#SOUKUU
#NeverStopExploring

Product Information

The North Face x UNDERCOVER CLOUD DOWN NUPTSE

HKD 8490.00

The North Face x UNDERCOVER 50/50 MOUNTAIN JACKET

HKD 7990.00

The North Face x UNDERCOVER GEODESIC SHELL JACKET

HKD 7490.00

[Black x Navy Blue colour (left 1 & 2) only available at Hysan Place The North Face Exploration Concept Store exclusively]

The North Face x UNDERCOVER ZIP-OFF FLEECE JACKET

HKD 2990.00

The North Face x UNDERCOVER FUTUREFLEECE™ L/S CREW

HKD 2990.00

The North Face x UNDERCOVER DotKnit DOUBLE HOODIE

HKD 2090.00

The North Face x UNDERCOVER DotKnit T-SHIRT

HKD 1490.00

The North Face x UNDERCOVER GRAPHIC S/S T-SHIRT

HKD 890.00

The North Face x UNDERCOVER
50/50 DOWN PANT

The North Face x UNDERCOVER GEODESIC SHELL

HKD 5990.00

HKD 4490.00

The North Face x UNDERCOVER FUTUREFLEECE™ PANT

The North Face x UNDERCOVER FLEECE PANT

HKD 2990.00

HKD 2090.00

The North Face x UNDERCOVER DOWN BOOTIE

The North Face x UNDERCOVER GLENCLYFFE

HKD 2990.00

HKD 2990.00

The North Face x UNDERCOVER DOWN CAP

The North Face x UNDERCOVER FUTUREFLEECE™ GAITER

HKD 990.00

HKD 690.00

The North Face x UNDERCOVER BACKPACK

The North Face x UNDERCOVER WAISTPACK

HKD 2690.00

HKD 1290.00

The North Face x UNDERCOVER Etip™ GLOVE

HKD 890.00

The North Face x UNDERCOVER CLOUD DOWN NUPTSE

HKD 8490.00

The North Face x UNDERCOVER 50/50 MOUNTAIN JACKET

HKD 7990.00

The North Face x UNDERCOVER GEODESIC SHELL JACKET

HKD 7490.00

[Black x Navy Blue colour (left 1 & 2) only available at Hysan Place The North Face Exploration Concept Store exclusively]

The North Face x UNDERCOVER ZIP-OFF FLEECE JACKET

HKD 2990.00

The North Face x UNDERCOVER FUTUREFLEECE™ L/S CREW

HKD 2990.00

The North Face x UNDERCOVER DotKnit DOUBLE HOODIE

HKD 2090.00

The North Face x UNDERCOVER DotKnit T-SHIRT

HKD 1490.00

The North Face x UNDERCOVER GRAPHIC S/S T-SHIRT

HKD 890.00

The North Face x UNDERCOVER 50/50 DOWN PANT

HKD 6990.00

The North Face x UNDERCOVER GEODESIC SHELL PANT

HKD 4490.00

The North Face x UNDERCOVER FUTUREFLEECE™ PANT

HKD 2990.00

The North Face x UNDERCOVER FLEECE PANT

HKD 2090.00

The North Face x UNDERCOVER DOWN BOOTIE

HKD 1990.00

The North Face x UNDERCOVER GLENCLYFFE

HKD 2990.00

The North Face x UNDERCOVER DOWN CAP

HKD 990.00

The North Face x UNDERCOVER FUTUREFLEECE™ GAITER

HKD 690.00

The North Face x UNDERCOVER BACKPACK

HKD 2690.00

The North Face x UNDERCOVER WAISTPACK

HKD 1290.00

The North Face x UNDERCOVER Etip™ GLOVE

HKD 890.00



About UNDERCOVER

Founded by designer Jun Takahashi in 1990, UNDERCOVER gained popularity in the underground Tokyo scene for its unique fusion of street fashion, art, and music subcultures. The brand later expanded into high-end fashion and has presented its collections at Paris Fashion Week since 2002. Over the last 30+ years, Undercover has achieved global recognition and maintained strong acclaim among fashionistas by always keeping its unique view of the world at its core.



About The North Face® 

Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.



Facebook: https://www.facebook.com/TheNorthFaceHK
Instagram: @thenorthfacehk

Store Listing

The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Phone: 2892 1113


The North Face Concept Stores
Shop G07-10 & G25, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 3188 5206

*Terms & Conditions:
The Collection is only eligible for XPLR members.
The Collection is available in stores only and while stocks last.
Each customer can purchase a maximum of two different pieces from the Collection.
No refunds or product exchanges after purchase is made.
The Collection cannot be purchased with member points, promotions or discounts.
VF Hong Kong Limited reserves the right of final decision.

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