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This statement describes our and also VF Hong Kong Limited’s privacy policies and practices in relation to the collection, use, retention, disclosure, transfer, security and access of personal information, which are all made in compliance with and in accordance with the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong).
We only collect adequate (but not excessive) personal information from you in relation to lawful purposes directly related to our functions or activities. We respect your rights on your personal information.
Protection of your personal information and use of your personal information properly and legally to serve you better are always our top priorities. We shall use our best endeavor to protect your personal information and keep your personal information accurate and up-to-date. If we have reasonable grounds for believing that your personal information are inaccurate, we shall either stop using such information or erase such information.
We aim to be accountable, open and transparent in handling your personal information. We shall honour and update your request for access to, correction of or ceasing the use of your personal information in a professional and timely manner and in accordance with the applicable laws.
We set out in the following paragraphs our PICS (Personal Information Collection Statement) and our Policy Statement on the Use of Personal Data in Direct Marketing. We have tried our very best to present them in a manner that is easily understandable and easily readable.
PERSONAL INFORMATION COLLECTION STATEMENT
In order for you to become our member and/or for us to provide services to you, it is necessary for you to provide us with your personal information. Some of them are mandatory, which are basic information we need in order to admit you as our member. The remaining information is optional and is to be provided on a voluntary basis. If you are unable or unwilling to provide us with complete and correct basic personal information, we may not be able to admit you as our member or we may not provide or continue to provide to you our services under our membership program.
We shall keep your personal information confidential at all the times. Our policies and practices with respect to the collection, use, retention, disclosure, transfer, security and access of personal information are made in compliance with and in accordance with the laws of the Hong Kong SAR.
All the personal information provided by you to us and all information relating to your membership with us may be used and retained by us for all or any of the following purposes:
processing your application for membership;
providing you with the services under our membership program;
marketing of goods and/or premiums and/or services by us and/or any member of VF Hong Kong Limited, please see paragraph 3 below for details;
providing you with specially selected offers, promotions and benefits by us and/or any member of VF Hong Kong Limited, please see paragraph 3 below for details;
communication with you on all matters relating to your membership with us;
management, operation and maintenance of our membership program;
designing new or improving existing goods and/or premiums and/or services provided by us and/or any member of VF Hong Kong Limited;
investigation of complaints or suspicious transactions;
prevention or detection of crime;
disclosure as required by applicable laws and/or rules;
statistical analysis and/or research;
enabling us to discharge or comply with usual practices and/or customs in our business sector;
enabling an actual or proposed assignee or transferee of our business or our rights in respect of your personal information to evaluate the transaction intended; and
other purposes related or incidental to all or any of the above purposes. 4. We may for all or any of the purposes set out in sub-paragraph (c) above and paragraph (3) below, disclose and transfer (whether in Hong Kong or aboard) your personal information to any member of VF Hong Kong Limited, third party reward, loyalty or privilege programs providers, co-branding or cross marketing retail partners or charitable or non-profit making organizations, external service providers (which includes but not limited to our agents, contractors, sub-contractors, telecommunication operators, mailing providers, direct sales agents, telemarketing providers, call centres, data processing providers, information technology providers), any other party under a duty of confidentiality to us and any actual or proposed assignees or transferees of our business or our rights in respect of your personal information.
Use of Personal Data in Direct Marketing
We intend to use your personal data for direct marketing.
We may not so use your personal data unless we have received your consent (which includes an indication of no objection) to the intended use.
We intend to use the following personal data of yours for marketing goods and/or services and/or subjects mentioned in sub-paragraph (d) below:
Your phone number
Your email address
Your goods and services consumption pattern
Other information provided by you in the membership application form
Your personal data may be used for marketing the following goods and/or services and/or subjects:
Apparel, footwear, equipment and related good, accessories and services
Other goods for sale in shops operated by VF Hong Kong Limited
Reward, loyalty or privilege programs and related goods and services
Donations or contributions for charitable and/or non-profit making purposes
In addition to marketing the above goods, services and subjects by us, we also intend to provide your data mentioned in sub-paragraph (c) above to any member of VF Hong Kong Limited for use by them in marketing those goods, services and subjects and we may not so provide your data unless we have received your written consent (which includes an indication of no objection) to the intended provision.
If you do not wish us to use or provide to other persons for use all or any of your personal data in direct marketing for all or any of the goods, services and subjects as described above, you may exercise your opt-out right by notifying us by writing to us at the address mentioned at the end of this document or by calling our Customer Hotline. Please note that you may give selective consent to (i) the kinds of personal data; (ii) the classes of marketing subjects; and (iii) the classes of data transferees.
You have the right to:
check whether we hold any of your personal information;
access your personal information held by us;
require us to correct any personal information which is inaccurate;
ascertain our policies and practices (from time to time) in relation to personal information and the type of personal information held by us;
opt out from allowing us or other parties to use your personal data for direct marketing, please see paragraph 3 above.
Personal Information Access Request
In accordance with the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of the Hong Kong SAR), we have the right to charge you a reasonable fee for the processing of any personal information access request. All requests for access to or correction of personal information, regarding policies and practices and types of personal information held should be in writing and addressed to :
Customer Services Officer
VF Hong Kong Limited
11/F International Trade Tower, 348 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong